The last months of 2025 will be intense and full of growth opportunities for Italian wineries.
Wine Suite will be at the center of a calendar of events featuring different formats – from online webinars to in-winery training sessions, up to the annual highlight of the Wine Tech Symposium – all aimed at providing practical tools to better face the challenges of the wine industry.
Table of Contents
🍇 September
📍 Webinar “From the Winery to the World” – September 24, 2025
In this webinar we will explore how to enhance and promote visits and tastings internationally thanks to GetYourGuide, the leading marketplace for experiential tourism, and its integration with Wine Suite, which allows you to manage everything from a single platform.
Main topics:
- How GetYourGuide works and why it can become a strategic ally for your winery.
- Key elements for building an effective offer: experience page, content, and pricing.
- The advantages of integrating with Wine Suite to simplify bookings and the customer journey.
- Real testimonials from producers who have already achieved tangible results.
🍷 October
📍 Training Events
The entire month of October will be dedicated to training events organized in collaboration with Direct From Italy in various Italian wine regions. These free meetings are designed for wineries and will focus on wine tourism, direct sales, and logistics.
Training mornings will cover:
- New hospitality models in wineries and digital tools to increase visits
- How to boost direct sales by leveraging post-tasting purchase behavior
- Strategies and tools to simplify logistics and DTC shipping, including abroad
- Using artificial intelligence to optimize organization, communication, and customer management
📅 Dates and locations:
- October 1 – Ca Maiol (Lugana)
- October 8 – Tenuta J. Hofstätter (Alto Adige)
- October 15 – Lamole di Lamole (Chianti Classico)
- October 22 – Santa Margherita (Veneto)
Each meeting will also include a direct testimonial from the hosting winery.
📍 Fine Wine Tourism Expo – October 29, 2025
We will also take part in the first Italian edition of the Fine Wine Tourism Expo, an international trade fair dedicated to wine tourism. Organized by Riva del Garda Fierecongressi and Feria de Valladolid, the event will offer a B2B area for professional meetings and an exhibition space to promote wineries and wine regions.
🏆 November
📍Wine Tech Symposium 2025 – November 6, 2025
The Wine Tech Symposium is the key moment of the year for those who want to innovate in the wine sector. Launched in 2019, it aims to foster dialogue and knowledge-sharing between wine producers, industry professionals, journalists, and enthusiasts.
The sixth edition, titled “Technology that Integrates, Connects and Grows,” will take place in Milan at Le Village by CA and will focus on the digital ecosystem that can enhance wine tourism, direct sales, and customer relationships.
What to expect:
- Talks and discussions among producers, professionals, and tech companies.
- Focus on wine tourism, DTC, data collection and management.
- Case studies from small wineries to major wine companies.
- The Wine Innovation Awards, recognizing the best digital projects by wineries.
- A unique opportunity to share experiences, network, and take home immediately applicable ideas.
If you are an owner and/or operator of a winery, collaborator or industry professional, write to comunicazione@divinea.com to request a complimentary pass
💡 An Autumn Not to Miss
From the GetYourGuide webinar to winery training events and trade fairs, up to the highlight of the Wine Tech Symposium, Wine Suite guides wineries on a growth journey with practical tools, data, and innovation.
