Dashboard & Analytics
With Wine Suite’s Dashboard & Analytics module, you always have full control over your winery’s performance. View up-to-date data on wine sales, wine tourism experiences, visitor behavior, and marketing campaigns — all from a single platform. Make smarter decisions based on real, reliable data.
Wine Suite – Dashboard & Analytics
In a market where the direct-to-consumer channel is becoming increasingly central, analyzing the performance of your sales and wine tourism activities is essential for sustainable growth.
Having a clear and up-to-date view of your data allows you to make smarter decisions and improve every stage of the customer journey.
With Wine Suite, you have access to an intelligent dashboard that collects and analyzes sales, wine tourism, marketing, and customer behavior data in real time, helping you manage your winery with greater clarity and confidence.
1. Wine Suite Dashboard – Visit Bookings
Monitoring booking trends is essential for optimizing your wine tourism offering and improving operational management.
With Wine Suite, you have access to an intuitive dashboard that allows you to analyze all winery visit bookings in real time, with filters by date, channel, and status.
Data is displayed visually and updated in real time, helping you make fast and informed decisions.
You can view key metrics such as:
- Total number of bookings
- Revenue generated and average value per booking
- Number of visitors
- Bookings made using gift vouchers
- Distribution by status: pending, confirmed, rejected, canceled, or completed
- Booking source: online, manual, or tour operator
- Time-based trends for performance analysis
- Geographic origin of visitors
- Ranking of the best-selling experiences
2. Wine Suite Dashboard – Wine Sales
Keeping full control of your direct sales is essential for increasing profit margins and managing your winery’s commercial strategy more effectively.
With the Wine Sales Dashboard in Wine Suite, you can analyze real-time data and filter information by time period, sales channel, and order status.
A complete, visual, and interactive overview allows you to monitor sales trends, customer behavior, and top-performing products.
The available data includes:
- Total number of orders received
- Total sales value and average order value
- Total number of products purchased
- Time-based aggregation for trend analysis
- Geographic origin of buyers
- Sales channel: winery shop, eCommerce, Wine Club, or custom channels
- Order status: completed, pending payment, processing, on hold, or canceled
- Ranking of the best-selling products
3. Wine Suite Dashboard – Contacts
Monitoring the growth and quality of your contact database is essential for building lasting relationships and activating effective marketing strategies.
With the Contacts Dashboard in Wine Suite, you can analyze the evolution of your audience and gain insights into their characteristics, origin, and behavior.
Easily view all data related to collected contacts, segmentation, and engagement levels.
Available metrics include:
- Total number of contacts collected and time-based aggregation
- Growth trends and breakdown between subscribers and non-subscribers to marketing communications
- Geographic map showing the origin of contacts
- Contact source: website, eCommerce, Wine Club, events, or point of sale
- Top customers ranked by value or purchase frequency
- Top 10 most frequently used segmentation tags
- Top 10 segments with the highest number of contacts
4. Wine Suite Dashboard – Marketing
Analyzing the impact of email campaigns is essential for understanding what works and continuously improving communication performance.
With the Marketing Dashboard in Wine Suite, you can precisely track each email sent and link it to the results generated in terms of engagement and sales.
All data is updated in real time and can be aggregated by time period, giving you a clear view of the effectiveness of your marketing activities.
Available information includes:
- Total number of email campaigns sent
- Emails delivered, opened, clicked, and undelivered, shown as absolute values and percentages
- Number of unsubscribed contacts
- Total number of purchases generated after a campaign
- Total and average value per purchase
- Time-based aggregation of campaigns sent
- Aggregate performance analysis: opens, clicks, bounces, and unsubscribes