The all-in-one software to manage wine tourism, direct sales, and CRM for your winery.
Automate bookings, build customer loyalty, and boost sales both in the winery and online. With Wine Suite, you get a single CRM platform tailored to the world of wine.
Why Wine Suite?
The more than 500 wineries using Wine Suite achieve an average annual increase of
+18% in winery visits and +22% in direct wine sales.
Tangible results made possible by more effective management of wine tourism, customer relationships and every direct sales channel.
Save time
Save hundreds of man-hours per year by managing all your sales channels and streamlining booking and payment for winery experiences.
Get to know your customers
Automate customer data collection in compliance with GDPR within a single CRM platform designed around your winery’s needs.
Increase profits
Engage your end customers and build their loyalty through targeted communications, thereby increasing direct wine sales and your winery’s profits.
More than 500 wineries have already chosen Wine Suite.
What is Wine Suite?
Wine Suite is the CRM and digital marketing software for wineries, developed by Divinea and tailored specifically for Italian wine producers.
With a single platform, wineries can seamlessly manage wine tourism activities, direct sales channels both online and at the winery, customer data collection in compliance with GDPR, and personalized communication and promotional activities.
In addition to the technology, Wine Suite includes a digital training program and support from a team of experts in digital marketing, websites, eCommerce, and Wine Clubs.
Wine Tourism
Wine Suite is the perfect solution to manage and grow your winery’s wine tourism.
Thanks to a single digital platform, you can create and promote guided tours and tastings at the winery, automate the booking process with an intelligent booking engine, and view all appointments in an integrated calendar.
You can request online prepayments, manage all availabilities with a dedicated channel manager for wine tourism, and promote your experiences on specialized platforms like divinea.com, Winedering, GetYourGuide, Viator, and more. With integrated automations, you can automatically send confirmations, visit reminders, thank-you messages, and feedback requests, as well as promote remote sales and exclusive offers to your visitors.
CRM for Wineries
Truly knowing your customer is the first step to turn occasional visitors into loyal clients.
With Wine Suite, you have a single platform to track every touchpoint between your customers and your brand: purchases, bookings, online and offline interactions.
All data is collected, automatically or manually, into a unified customer profile, accessible at any time, allowing you to understand habits, preferences, and behaviors.
This enables you to engage customers with personalized communication, promote relevant experiences and products, and encourage repeat purchases. Everything is managed in full compliance with GDPR and privacy regulations, ensuring safe and transparent data handling.
Marketing for Wineries
Do you want to promote your wines and wine tourism experiences in a targeted and effective way? The Marketing module of Wine Suite helps you turn every visitor into a loyal customer.
Create personalized email marketing campaigns based on CRM data, and activate smart automations to engage customers at every stage of their journey.
You can send tailored messages, promote targeted offers, and analyze the performance of every action with detailed reports that link each campaign to concrete sales results. A complete strategy to increase customer loyalty and lifetime value.
Sales
Do you want to increase your winery’s direct wine sales and improve profitability? With the Sales module of Wine Suite, you can manage all your sales channels simply and centrally, from your online store and external marketplaces to your physical point of sale at the winery.
With Wine Suite Payments, Wine Suite Fiscality and Wine Suite Point of Sales, you can manage online and in-person payments, checkout operations and tax compliance from a single platform.
Make your products easily available at every stage of the customer journey and streamline your sales operations through integrations with payment, inventory management and invoicing systems. Every purchase is also linked to the customer’s CRM profile, turning each transaction into valuable data for building long-term relationships and creating new sales opportunities.
Analytics & Performance
To make effective decisions, you need the right data. With the Wine Suite Dashboard module, you always have a complete and up-to-date view of your winery’s performance.
Analyze the results of your experience sales, discover which types of tours and tastings perform best, identify the profiles of your visitors, and monitor wine sales across different channels.
You also have access to detailed reports on the effectiveness of your communication and marketing activities, helping you understand which campaigns generate the most engagement and sales. All data is available in real time and helps you optimize your sales and loyalty strategies.
Get a trial of Wine Suite!
Experience Wine Suite Pro or Enterprise: Start Your Trial Today!
BASIC
For wineries producing
up to 50,000 bottles
that want to manage wine tourism professionally and efficiently.
€99
/month
Setup: starting from €299
Free trial: 30 days
Wine tourism
- Digital calendar
- Online bookings
- Experience management
- Availability management
- Integration with promotional channels
- Automated communications with visitors
- Customer support
PRO
For wineries that want to digitize their customer relationships
and increase direct sales, while managing up to
10,000 contacts.
€199
/month
Setup: starting from €499
Free trial: 45 days
Wine tourism
- All the features included in the BASIC plan
Winery CRM
- Collection and centralization of customer and visitor data
- Consent management and GDPR compliance
- Automatic contact segmentation
Winery marketing
- Email marketing campaigns
- Automated customer engagement journeys
- Communication performance analytics
Sales
- Centralized management of direct sales
- Linking orders and purchases to customer profiles
- Management of different sales channels
Dashboard
- Wine tourism metrics
- Direct sales metrics
- Marketing metrics
ENTERPRISE
For established wine businesses looking for a scalable solution
with no usage limits, configurable according to their specific needs.
Starting from
€279
/month
Setup: starting from €499
Free trial: 60 days
PRO plan
- All the features included in the PRO plan
Enterprise features
- Unlimited users and roles with customized access levels
- Option to enable two-factor authentication for users
- No limits on contacts, emails or usage volumes
- Custom configurations, integrations and development
- Dedicated maintenance for custom integrations and development
- Dashboards and reports configurable according to business needs
- Phone support during business hours
They say about us
Daniel Pfitscher – PFITSCHER
“Thanks to the Wine Club connected to the Wine Suite CRM, I can easily manage my customer relationships and build loyalty with personalized communications, content, and offer”
Isabella Carpineti – MARCO CARPINETI
“Wine Suite allows me and my staff to manage multiple bookings at once thanks to a digital calendar specifically designed for wineries”
Edoardo Patrone – CANTINA PATRONE
“With Wine Suite, you have a tool that allows you to create and use segmentations to achieve better communication and provide a better service to the end customer”
Romina Leopardi – TENUTE RUBINO
“Wine Suite has greatly facilitated our work: it allowed us to be faster and to monitor the situation in real time, anytime, without having to wait until the end of the year”
Federico Spagnoli – TENUTE CAMILLERI
“Thanks to Wine Suite, we simplified feedback collection and reduced no-shows through advance payments and automatic reminder emails, thus improving visit management”
Elisabetta Stramare – GEMIN SPUMANTI
“With Wine Suite, we receive bookings even at night thanks to the ease of use of the online system. Customers pay on the site, choose their language, and contact us easily”
FAQ
Are the customer data of those who purchase experiences and products owned by the winery?
The data is exclusively owned by the winery, and Divinea is the external data processor.
The only data shared with Divinea is that of customers who purchase experiences from Divinea.com.
How do I connect the eCommerce and/or the Wine Club with Wine Suite?
The connection is established during the software installation by Divinea's technical team, with potential assistance from the website developers.
In this case, all information coming from the winery's online channels is automatically recorded within Wine Suite.
Can I schedule an appointment on the calendar for someone who has booked by phone or email?
Yes, within the calendar section, there is a 'Add Booking' feature that allows you to input reservations received via email or phone.
In the latter case, in addition to keeping the schedule updated, the person's data will also be automatically recorded in the CRM, associating it with the booked experience.
Is it possible to import the list of contacts I already have into Wine Suite's CRM?
Yes, during the setup of the software, all customer data that the winery possesses will be uploaded using an Excel file, ensuring that no information is lost.
Is it possible to track business clients within the CRM?
Yes, within Wine Suite's CRM, there is a clear distinction between private customers (individuals) and business customers (legal entities).
Just like with private customers, it is also possible to implement segmentation and set up automated email workflows to manage communication effectively for restaurants, wine shops, agents, etc.
Do I need to download any applications to use Wine Suite on my PC?
To use Wine Suite on your computer, there is no need to download any applications.
The software is entirely in the Cloud, and you can access it with a standard web browser (Chrome, Firefox, etc.).
Being in the Cloud, updates are automatic, and as such, no specific maintenance is required.
Can I use Wine Suite on my Smartphone?
Yes, there is a Wine Suite app available that can be installed on your smartphone (Android and iOS).
It's an app created with a technology that ensures it doesn't take up phone memory space. Through the app, you can always have Wine Suite's features at your fingertips.
Can I customize the booking and payment system for experiences on my website (widget)?
The widget is customizable to match the visual style of the website where it's integrated, with the option to choose colors for graphical elements, font types, and appropriate content. The list of offered experiences can be displayed:
- in 'card' mode through a display of rectangular cards arranged in three columns.
- in 'list' mode with rectangular cards arranged one below the other.
Who are we?
Wine Suite is developed by Divinea, an Italian tech company founded in 2019 and specialized in digital solutions for the wine industry.
Our goal is to support Italian wineries on their path to digital transformation, helping them strengthen the direct-to-consumer channel and grow both sales and wine tourism.
We are a team of professionals with specialized expertise in digital marketing, data, automation, and the wine sector. The Wine Suite platform is already used by over 500 wineries across Italy.
Divinea is backed by top-tier investors, including some of the leading wine groups in the country.