Wine Suite: Wine Tourism, CRM, Sales, Marketing, Analytics & Integrations
A single CRM and Marketing platform for wineries to manage all end-customer touch points, improve customer experience, and increase winery visits and direct wine sales.
WINE SUITE MODULES
Wine Tourism
Create, promote, and manage your winery’s experiences on one platform. Automate bookings, payments, and communication to offer visitors a seamless, memorable experience. Connect to top wine tourism portals and increase reservations.
CRM
Collect and centralize customer and visitor data in a single contact profile. Understand tastes, behaviors, and habits to improve every communication and build long-lasting relationships – all in full compliance with GDPR regulations.
Marketing
Create personalized email campaigns, automate messages before and after the visit, and monitor performance. Leverage CRM data to promote wine and experiences in a targeted way and turn every contact into a loyal customer.

Sales
Manage all sales channels, eCommerce, winery point of sale, and marketplace, from one platform. Simplify purchasing and make your wines available everywhere through smart payment and invoicing integrations.
Dashboard & Analytics
Track sales, experience performance, active channels, and marketing campaign results. All your winery’s data in a single dashboard to make strategic decisions based on real insights.
Channels & Integrations
Connect to the main booking portals, eCommerce platforms, and winery management systems. Wine Suite integrates with tools like Nexi, Stripe, WooCommerce, Enologia management software, and more, ensuring a continuous and automated data flow.
WINE SUITE'S IMPACT ON WINERIES
Integration with leading wine tourism platforms.
Greater online visibility, more direct bookings and average annual visitor growth of +18% .
Fewer manual tasks, fewer errors and more time to focus on welcoming guests and building lasting relationships.
A complete view of every customer to understand their interests, behaviour and value over time.
A smoother purchasing experience and average annual growth of +22% in direct wine sales .
Communications based on customer actions and characteristics.
More relevant communications, stronger customer loyalty and more repeat-purchase opportunities after the visit.
Clear, centralised data to monitor results and make better-informed strategic decisions.
We don't want to leave you alone when you need it most!
Customer Support
Our team of dedicated professionals is always prepared to provide you with assistance. Whether you need technical support or valuable process advice, we're here to support you whenever you require it.
Services
Maximize the performance of your wine tourism, marketing and sales activities. With Wine Suite you have access to all of Divinea's digital services and expertise. Onboarding, training, web consulting.
Training
Academy Wine Suite offers a rich selection of training resources, including comprehensive content, video tutorials, webinars, and hands-on sessions, all geared toward ensuring your proficient use of the platform.
Who are we?
Wine Suite is developed by Divinea, an Italian tech company founded in 2019 and specialized in digital solutions for the wine industry.
Our goal is to support Italian wineries on their path to digital transformation, helping them strengthen the direct-to-consumer channel and grow both sales and wine tourism.
We are a team of professionals with specialized expertise in digital marketing, data, automation, and the wine sector. The Wine Suite platform is already used by over 500 wineries across Italy.
Divinea is backed by top-tier investors, including some of the leading wine groups in the country.




