Wine Suite: Wine Tourism, CRM, Sales, Marketing, Analytics & Integrations

A single CRM and Marketing platform for wineries to manage all end-customer touch points, improve customer experience, and increase winery visits and direct wine sales.

WINE SUITE MODULES

Wine Tourism

Create, promote, and manage your winery’s experiences on one platform. Automate bookings, payments, and communication to offer visitors a seamless, memorable experience. Connect to top wine tourism portals and increase reservations.

 

CRM

Collect and centralize customer and visitor data in a single contact profile. Understand tastes, behaviors, and habits to improve every communication and build long-lasting relationships – all in full compliance with GDPR regulations.

 

Marketing

Create personalized email campaigns, automate messages before and after the visit, and monitor performance. Leverage CRM data to promote wine and experiences in a targeted way and turn every contact into a loyal customer.

 

Sales

Manage all sales channels, eCommerce, winery point of sale, and marketplace, from one platform. Simplify purchasing and make your wines available everywhere through smart payment and invoicing integrations.

 

Dashboard & Analytics

Track sales, experience performance, active channels, and marketing campaign results. All your winery’s data in a single dashboard to make strategic decisions based on real insights.

 

Channels & Integrations

Connect to the main booking portals, eCommerce platforms, and winery management systems. Wine Suite integrates with tools like Nexi, Stripe, WooCommerce, Enologia management software, and more, ensuring a continuous and automated data flow.

 

WINE SUITE'S IMPACT ON WINERIES

Winery need
How Wine Suite helps
Impact on your winery
Winery need
Attract more visitors
How Wine Suite helps
Booking engine Gift vouchers Channel Manager

Integration with leading wine tourism platforms.

Impact on your winery

Greater online visibility, more direct bookings and average annual visitor growth of +18% .

Winery need
Streamline wine tourism management
How Wine Suite helps
Digital calendar Availability management Advance payments Automated emails QR check-in
Impact on your winery

Fewer manual tasks, fewer errors and more time to focus on welcoming guests and building lasting relationships.

Winery need
Understand and profile customers
How Wine Suite helps
CRM for wineries Data collection forms Interaction history GDPR consent management Tag-based segmentation
Impact on your winery

A complete view of every customer to understand their interests, behaviour and value over time.

Winery need
Increase direct sales
How Wine Suite helps
Digital wine lists Self-ordering Point of Sales Integrated payments Fiscality eCommerce Wine Club
Impact on your winery

A smoother purchasing experience and average annual growth of +22% in direct wine sales .

Winery need
Communicate in a personalised way
How Wine Suite helps
Newsletter Segmented campaigns Marketing automation

Communications based on customer actions and characteristics.

Impact on your winery

More relevant communications, stronger customer loyalty and more repeat-purchase opportunities after the visit.

Winery need
Measure performance
How Wine Suite helps
Booking dashboard Visitor dashboard Customer dashboard Sales dashboard Marketing dashboard
Impact on your winery

Clear, centralised data to monitor results and make better-informed strategic decisions.

We don't want to leave you alone when you need it most!

Wine Suite is simple and ready to use, but if you have any questions, we are always by your side.

Customer Support

Our team of dedicated professionals is always prepared to provide you with assistance. Whether you need technical support or valuable process advice, we're here to support you whenever you require it.

Services

Maximize the performance of your wine tourism, marketing and sales activities. With Wine Suite you have access to all of Divinea's digital services and expertise. Onboarding, training, web consulting.

Training

Academy Wine Suite offers a rich selection of training resources, including comprehensive content, video tutorials, webinars, and hands-on sessions, all geared toward ensuring your proficient use of the platform.

Who are we?

 

Wine Suite is developed by Divinea, an Italian tech company founded in 2019 and specialized in digital solutions for the wine industry.

Our goal is to support Italian wineries on their path to digital transformation, helping them strengthen the direct-to-consumer channel and grow both sales and wine tourism.

We are a team of professionals with specialized expertise in digital marketing, data, automation, and the wine sector. The Wine Suite platform is already used by over 500 wineries across Italy.
Divinea is backed by top-tier investors, including some of the leading wine groups in the country.

 

Discover more