CRM
With the CRM module of Wine Suite winery software, you can automate the collection of your customers’ and visitors’ information to have a unique 360-degree view, in full compliance with GDPR and Privacy regulations.
Wine Suite – CRM
The Wine Suite CRM for wineries is the ideal tool to collect, organize, and strategically use all data related to your customers and visitors. Thanks to a single, integrated platform, you can track every touchpoint between the customer and your brand: experiences, purchases, preferences, and communications.
The CRM module allows you to gain deep insight into your customers, automatically collecting contact information, purchase history, and personal preferences — all in full compliance with GDPR and privacy regulations.
The data collected helps you build effective engagement paths, activate personalized communications, and create lasting relationships. Enhance the customer experience, increase loyalty, and boost repeat purchases with a CRM designed specifically for the wine industry.
Customer Data Collection
The Wine Suite CRM module allows you to automate the collection of data from your customers and visitors, giving you a unified, complete, and always up-to-date view of your contacts. All information is managed centrally and in full compliance with GDPR and privacy regulations.
Wine Suite seamlessly integrates with your main digital channels, physical touchpoints, and winery management systems to collect data from:
- Website
- eCommerce and Wine Club
- Email marketing and automated communications
- Third-party portals and platforms
- Point of sale, winery hospitality, and POS systems
- Winery Wi-Fi
- Enterprise management systems
- Fairs, events, and offline contact forms
Contacts & Segments
With the integrated CRM of Wine Suite, there’s no need to manage contact lists in Excel or perform manual segmentations anymore. All your customer data is collected automatically and organized into dynamic segments ready to trigger targeted and effective communications.
Gain deep insights into your final customers, enhance the contact experience, and increase loyalty through smart profiling based on real data.
All information is centralized in a comprehensive customer profile, easily accessible and constantly updated.
- Contact information (email, phone number, address)
- Customer tastes and preferences
- Purchase behavior and history
- Consents: terms and conditions, profiling and marketing