With the CRM module of Wine Suite winery software, you can automate the collection of your customers’ and visitors’ information to have a unique 360-degree view, in full compliance with GDPR and Privacy regulations.
Wine Suite – CRM
The term Customer Relationship Management (CRM) refers to a digital tool for improving relationship management with the end customer, following them through all their touch points with our winery’s wine brand. The CRM module of Wine Suite winery software allows you to get to know your customers in depth through simple and automated collection of contact information, likes and dislikes, and purchase history. All through a single platform and in full compliance with GDPR regulations and customer privacy. The information collected will then be key to creating personalized engagement paths and communications to improve the customer experience, build customer loyalty, and incentivize recurring purchases.
Customer data collection
The CRM module allows you to simplify and automate the data collection of your end customers and visitors and provides you with a single, comprehensive view of your contacts, all in full compliance with GDPR and Privacy regulations. In addition, Wine Suite integrates seamlessly with your business processes, allowing you to collect data from both digital and physical sources:
- Wine Club
- eMail communications
- Third-party platforms
- Point of sale and winery reception
- Trade shows and events
Contacts and segments
Know your end customers inside out and create automated audience segments to extract maximum value from the data you collect and ensure the best contact experience for your customer visitors. Wine Suite’s CRM allows you to get a 360-degree view of the customer through a single screen and segment your contacts based on the data collected:
- Contact information (email, phone number, address)
- Customer tastes and preferences
- Purchase behavior and history
- Consents: terms and conditions, profiling and marketing